Kimberly Meesters

Kimberly Meesters, Ed.D, is a seasoned sponsorship marketing executive with a 25-year career in sports business and consumer marketing, specializing in brand management and crisis communication. With experience across various industries, including motorsports and telecommunications, they notably led Sprint's NASCAR sponsorship as General Manager of the NASCAR Sprint Cup Sponsorship. Kimberly has also held significant roles in media relations and digital marketing, directing communications for the NASCAR Hall of Fame and managing high-profile events. They hold a Bachelor's degree in journalism from Texas A&M University, a Master's degree in communication from The University of North Carolina at Charlotte, and a Doctorate in Global Sport Leadership from East Tennessee State University, where they currently serve as an adjunct professor. In 2014, Kimberly was recognized as a "Game Changer" by Sports Business Journal.