Ryff
Shirley Richter Hughes is an accomplished executive with a strong background in growth and customer experience, currently serving as EVP, Global Head of Growth & Customer Experience at Ryff since April 2024. Previously, Shirley held the position of Global President, Brand Marketing & Communications at R&CPMK, where revenue increased 5x from $6 million to $40 million over six years. Shirley's extensive experience includes roles at BENlabs, Wasserman Media Group, Eastwest Marketing Group, Paramount Home Entertainment, RPMC, Hard Rock Cafe, and Fargo-Moorhead CVB, demonstrating a consistent track record of transforming marketing strategies and driving significant business growth. Shirley holds a Bachelor of Science degree in Communications from Minnesota State Moorhead.
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