S Ecosystem (M) Sdn Bhd (SECO) is partnering with Senheng to transform the Senheng App into a robust platform business model, leveraging Alibaba Cloud’s B2B2C retail technologies to streamline operations across online and offline commerce channels and enhance customer experience. 

Our mission is to revolutionize the digital retail landscape in Malaysia through key initiatives, including:

CRM and Loyalty Builder: We aim to enhance customer relationship management using advanced technologies like CDP and Marketing Automation, delivering personalized and engaging experiences for our PlusOne members.

Rewards Platform: Our vision is to establish the S-Coin Rewards Centre as Malaysia's largest and most compelling rewards platform, offering Senheng PlusOne Members a diverse range of everyday products for redeeming S-Coin.

E-Commerce Enabler: We are expanding our reach by providing SaaS services that empower businesses to build and scale their e-commerce capabilities.

Enhanced Customer Experience & Precision Marketing: We are committed to elevating customer experiences across all touchpoints by utilizing personalization and recommendation features on the Senheng App, enabling tailored product suggestions that foster loyalty and drive conversions.

Through these strategic pillars, SECO aims to create a thriving ecosystem that benefits both customers and businesses, ushering in a new era of digital retail excellence in Malaysia.

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E-Commerce

Marketing

Retail

S Ecosystem (M) Sdn Bhd

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