S.O. Asher Consultants pioneered the charitable gaming sector and has been a market leader in the industry since the company’s establishment in 1978. S. Orme Asher brought his home lottery concept to market in Saskatoon, Saskatchewan and it was the first $100-ticket home lottery within Canada. 

Since then, S.O. Asher Consultants has established itself as a global leader and continues to revolutionize and modernize the charitable gaming and fundraising industries though innovations in strategy, technology, cross-market research, purchasing, media, and operational processes. 

S.O. Asher Consultants is a for-profit professional services firm that focuses on the strategy, development, and management of charitable lotteries for established and impactful charities. With over 43 years of expertise as an industry leader, we have delivered over 400 successful lotteries to markets throughout Canada, United States and Australia that have generated over $1 Billion in net revenue for our clients. 

We succeed when our clients succeed, and our primary mission is to deliver our clients exceptional financial results and proceeds towards their community causes in hospitals and healthcare. Every lottery ticket purchased makes a difference for our clients and the net revenue generated has historically supported in the advancement of medical research, technology, equipment, and overall care and services in our communities.

S.O. Asher Consultants is renowned for its highly dedicated team, and we are always interested in adding passionate and innovative talent to our organization in Canada, United States and Australia.  

For more information, visit our website at www.soasher.com.

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Gambling

Professional Services

S.O. Asher Consultants Ltd

S.O. Asher Consultants Ltd's headquarters in Saskatoon, Canada

Andy Asher

Michael Fairbrother

Lindsay Wagner

Brian Agnew

Shoshana Price

Patrick W Simpson

S.O. Asher Consultants Ltd

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