Marketing and Merchandising

The Marketing and Merchandising team at S.P. Apparels is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive sales across its product lines, including children's garments and menswear under the Crocodile brand. They oversee merchandise planning, product development, and market analysis, ensuring alignment with consumer trends and preferences. This team collaborates closely with sales, design, and distribution to optimize product offerings and marketing campaigns, ultimately aiming to strengthen the brand's market position and expand its customer base.