Christinne Lim

Christinne Lim currently serves as the Chief Commercial Officer at S P Setia since February 2024. Prior to this role, Christinne was the Chief Executive Officer at Astro Go Shop from March 2021 to December 2022, leading a home shopping and e-commerce business with full P&L responsibility. Christinne's extensive tenure at Astro from 2005 to February 2021 included roles as Marketing Director, where Christinne managed marketing strategies across pay-TV products, and Vice President of Content Strategy and Marketing, focusing on content direction and consumer insights. Additionally, Christinne held positions as Head of Premium Business and Manager of Corporate Finance at Astro, along with experience as a Manager in Corporate Finance at PricewaterhouseCoopers from November 1999 to March 2005.