Michael Lebeau

Michael LeBeau is a seasoned marketing professional with extensive experience in advertising and digital marketing. As the Founder and Managing Partner of Scrum50 since May 2014, Michael leads a team that challenges traditional agency models to better serve brands in a fast-paced consumer landscape. Previously, Michael served as Managing Partner at Match Marketing Group, North America's top shopper marketing agency, where strategic integration across consumer touchpoints was emphasized. Michael founded and led WELD Media as CEO, creating a Digital Shopper Marketing framework and pioneering the Path Through Purchase™ model. Additional roles include Partner and CMO at Story Worldwide, Founder and CEO at Byte Interactive, and Vice President at Creative Alliance and Promotional Innovation. Michael holds a BS in Marketing, Advertising, and Psychology from the University of Rhode Island.