Charles Lai Seehow

Senior Brand Executive at Sasa

Charles Lai SeeHow is a seasoned professional in the merchandising and brand management sectors, currently serving as a Merchandiser at Valiram since June 2024. Prior to this role, Charles held positions at Sa Sa Malaysia, including Senior Brand Executive and Brand Executive, from July 2021 to June 2024. Earlier experience includes a Merchandiser role at Ample Prosperity and Assistant Merchandiser at AEON CO. (M) BHD., alongside an internship as Assistant Manager of Operation at WINGS DELIGHT SDN. BHD. Charles holds a Bachelor of Business Administration with a focus on Entrepreneurship from Universiti Tunku Abdul Rahman, completed in 2019.

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