Kevin Knox serves as the Senior Vice President of Data and Analytics at Saatchi & Saatchi Wellness, where leadership involves driving insight-led creative strategies and fostering a data-driven culture across the agency. With a robust background in analytics demonstrated through previous leadership roles at Digitas North America and Grey Group, Kevin has specialized in customer journey analysis, cross-agency deliverables, and innovative performance measurement. Additionally, Kevin has developed significant expertise in campaign analytics and reporting throughout various companies, such as Draftfcb and The Media Kitchen, showcasing a commitment to delivering actionable insights for enhanced business performance. Kevin's educational foundation includes a BA in Graphic Communications from New York University.
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