Allen Zhang

Allen Zhang is an experienced marketing professional with a robust background in integrated marketing communication and digital strategy. Allen has been serving as the Integrated Marketing Communication & Content Lead at 盛世长城 since December 2016, overseeing IMC communication strategy and execution. Previously, Allen held the position of Digital Strategy Director at Saatchi & Saatchi, managing digital platform and social content strategies for high-profile clients such as Porsche and Siemens. With prior roles at Cross Communication Group, Agenda, Razorfish China, Dongdao Brand Design and Consulting Agency, and Lowe and Partners Worldwide, Allen has consistently demonstrated expertise in digital communication strategies, consumer insights, and creative concept development. Allen holds a BA in Marketing from Shanghai Finance University.