Lex Robinson

Lex Robinson currently serves as the Chief Strategy Officer at PG ONE since July 2017, where responsibilities include collaborating with Procter & Gamble's senior global marketing team to address complex challenges within a $9 billion global market. Previously, Lex has held several strategic positions, including CSO at Saatchi & Saatchi and Chief Strategy Officer for South Africa at J. Walter Thompson Worldwide. A strong background encompasses leadership roles in planning and strategy across notable firms such as VCCP, ZenithOptimedia, Lowe and Partners Worldwide, JWT, D'Arcy, and TBWA, with significant contributions to major global brands like Unilever, Shell, and P&G. Lex is also a board member for Égalité - Publicis Groupe and holds a BA (Hons) in Business Studies from the University of East London.