Alicia Wafford

Alicia Wafford is a seasoned professional with extensive experience in IT business systems and master data analysis, currently serving as a Senior IT Business Systems Analyst and Master Data Analyst at Sabre Corporation since October 2019. Previously, Alicia spent over 17 years at Fossil Group, Inc., progressing through various roles including Senior Master Data Analyst and Customer Master Data Analyst, where involvement in cross-departmental projects ensured data integrity while adapting to changing business needs. Alicia's career also includes foundational roles in sales support and customer service, showcasing a diverse skill set in data management, sales coordination, and team leadership, with a strong educational background including a high school diploma from Allen High School and coursework at Collin College.