Bill D Ward

Bill D Ward, MFA, is a results-driven UX Strategist and User Researcher at Sabre Corporation, specializing in amplifying the voice of the customer while aligning with business objectives. With a diverse background in education as a College Professor at SMU Continuing & Professional Education and a Senior Lecturer at the University of North Texas, Bill has facilitated Design Thinking Workshops and immersive project-based learning environments. Previous experience includes leadership roles at The Art Institute of Dallas, where Bill enhanced community engagement through innovative disaster preparedness solutions, and a dual role as Program Coordinator for graphic design disciplines. Bill's marketing expertise was honed with Pella Corporation and TracyLocke, where successful branding and advertising strategies were delivered. Educational credentials include a Master of Fine Arts in Visual Communications and a CAPE Certification in User Experience Design.