Cass Robinson is a seasoned professional with extensive experience in product strategy, operations, and sales across diverse industries. Currently serving as Principal of Product Strategy & Operations at MDO and as Senior Go-To-Market Product Manager at Sabre Corporation, Cass leads go-to-market strategy projects aimed at large enterprises and niche markets. As Executive Director and CEO of Sally Beauty Chain, Cass oversees a significant market segment in the beauty industry. Previous roles include Manager of Group Channel Strategy at Hilton, where Cass focused on vendor contract management and performance evaluation, and various sales management positions at Starwood Hotels & Resorts, demonstrating a strong track record in achieving sales goals and cultivating client relationships. Cass holds an M.B.A. in Marketing and Operational Management from the Crummer Graduate School of Business at Rollins College.
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