Robyn Shanks-McInnes

Robyn Shanks-McInnes is an accomplished digital marketing and operations professional with extensive experience in marketing analytics and content management. Currently serving as Senior Manager of Digital Marketing & Operations at SADA, An Insight company since June 2022, Robyn specializes in marketing automation, particularly utilizing HubSpot for campaign management and lead nurturing. Prior roles include Senior Marketing Analytics & Operations Manager and Marketing Analytics & Operations Manager at PointClickCare, along with various editorial positions at CHATELAINE and iVillage.ca. Robyn began the career in editorial roles at Rogers Communications and St. Joseph Communications and holds a degree in Communications, Journalism from Toronto Metropolitan University.