Eric Kivasu

Eric Kivasu is an experienced professional in market development and brand experience, currently serving as Senior Manager for Market Development at Safaricom PLC since August 2014. In this role, Eric oversees consumer-related market initiatives and leads the go-to-market strategies for consumer-facing products and services, collaborating closely with RSO for market execution. Prior to this position, Eric held several key roles at Roundtrip Ltd from 2009 to February 2020, including Senior Events Manager, Senior Account Manager, and Senior Activations Manager for Roundtrip Tanzania. Eric holds a Bachelor of Business Administration (B.B.A.) in Marketing from United States International University, obtained between 1999 and 2002.