Lucy Kareithi

Lucy Kareithi has extensive experience in marketing and channel operations, currently serving as B2B Segment Marketing Lead for the Micro & Small segment at Safaricom PLC since May 2014. Lucy has held various positions at Safaricom, including Offline Channels Marketing Manager, Channel Operations Manager, Trade Marketing Manager, and Dealer Operations Manager. Prior to her tenure at Safaricom, Lucy was a Team Leader at Ovidian. Lucy holds a Bachelor of Arts degree in Marketing from Kenya Methodist University, attained between 2006 and 2009.