Sylvia Mulinge

Chief Consumer Business Officer at Safaricom

Sylvia Mulinge is currently the Chief Customer Officer, responsible for leading Safaricom’s obsession on Customer Experience as a key differentiator of its overall company strategy. She is in charge of Consumer Business, Brand Marketing, Brand Experience, Digital Transformation, Sales & Distribution, Operations and Commercial Planning & Pricing.

She joined Safaricom in February 2006 from Unilever and rose from the role of Prepay Product manager to Head of Retail, Director of Enterprise Business before transitioning to manage the Consumer Business as Director of Consumer Business, a role she held for 3 years before transitioning to her current role as Chief Customer Officer. She has held various leadership roles for the last 8 years.

Sylvia is an accredited executive coach and a Bachelor of Science degree alumni from the University of Nairobi where she graduated with the highest distinction of First Class Honors.

A mentor and a leader in both her private and professional life, Sylvia is the recipient of several awards, which include her appointment to the Presidential Award Scheme, being named one of Kenya’s Top 40 under 40 Women for three consecutive years and a Young Global Leader (YGL) award recipient in 2015. She also sits on a number of Local Boards and is a Vice Chair of the UN Women Unstereotype Alliance.


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