Shumaila Virrani has a diverse range of work experience. Shumaila is currently working as the Sr. Director of OEM Accounts at Safe-Guard Products International. Prior to this role, they worked at Michelin as the Director of eRetail, where they were responsible for providing consulting services and implementing digital strategies for business partners and retailers. Before Michelin, Shumaila worked at CARE, a leading humanitarian organization, as the Digital Customer Acquisition & Media Advertising Manager. In this role, they designed go-to-market strategies and conducted SEO optimization. Shumaila also has experience as the Director of Digital & Search Marketing at Jeely+Bleiler, an advertising agency, where they optimized e-commerce websites for mobile devices. Shumaila started their career as the Online & Offline Marketing Director at National Online High School, where they conducted market analysis and implemented targeted marketing campaigns.
Shumaila Virrani attended Emory University - Goizueta Business School from 2016 to 2018, where they obtained an Executive MBA in Business Administration and Management. Shumaila'sfield of study focused on Strategy & Leadership. Prior to that, from 2002 to 2006, they attended Georgia Institute of Technology and earned a Bachelor of Science degree in Applied Psychology with a concentration in Industrial & Organizational. In addition to their formal education, Shumaila also holds several certifications from Google, including Advanced Google Analytics, Google Analytics for Beginners, Google AdWords Certified - Advanced Search, and Google AdWords Certified - Advertising Fundamentals.
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