Kirsty Weir

Kirsty Weir serves as the Chief Revenue Officer and Chief Marketing Officer at Safe365, a role commenced in January 2024, focusing on enhancing health and safety performance through digital solutions. Additionally, Kirsty founded Rough Sketch in September 2023, leading an innovation collective aimed at fostering ethical and sustainable changes. Prior experience includes consulting as a Fractional CMO, with significant contributions to various organizations, such as Objective as Marketing Director, and positions at major firms like Lion, Coca-Cola Amatil, Beam Suntory, Mondelēz International, Geronimo Inns, and Procter & Gamble. Kirsty holds a BA Triple Honours in International Business and Modern Languages from the University of Strathclyde.