Cristina has dedicated her entire career to branding. She has been part of Saffron’s team for 18 years, leading project management for large organizations, and enacting programs in all areas of the brand for banks, industrial corporations, telecommunications, and retail companies.
Before joining Saffron, Cristina worked as a project manager in Wolff Olins, where she had the opportunity to work with clients from a variety of sectors in Spain and South America.
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