Daniela Capacchione

Daniela Capacchione is a seasoned marketing professional with extensive experience in marketing automation, CRM strategy, and digital marketing. Currently serving as the Marketing Automation & CRM Strategy Manager at Safilo since December 2021, Daniela previously held various roles at Accenture, including Digital Marketing Senior Consultant and Media Advisor, from February 2017 to November 2021. Prior experience includes a position as a Media Consultant at Ebiquity plc, focusing on media audits and planning, and as a Marketing Analyst at Sky Italia, where customer segmentation and marketing analysis were key responsibilities. Daniela began the career as a Media Analyst at A+ Ad Audit. Daniela holds a Master's degree in Marketing from Università Bocconi and a Bachelor's degree in Business Administration from the same institution.