Safilo
Rodrigo Viadas has extensive experience in public relations and communication, currently serving as the PR & Communication, Digital & Trade Marketing Director for Latin America at Safilo since May 2015. Previously, Rodrigo held roles as the Regional PR & Communication Director and Regional PR & Communication Manager for the same company. Rodrigo also worked as a freelance PR and Brand Consultant from January 2012 to May 2015, and began a career in public relations as a Senior Account Executive at Joint Communications from June 2008 to January 2012. Rodrigo holds a degree from Universidad Iberoamericana in Ciudad de México, graduating in 2010.
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Safilo
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Safilo Group SpA is an Italy-based holding company of the Safilo Group (the Group). The Group manufactures sunglasses and prescription eyewear and is engaged in the design, production, wholesale and retail distribution of products for the eyewear market. The Group operates a number of brands grouped into own brands and licensed brands. The Group's own brands consists of house brand collections of optical frames, sunglasses, technical glasses, ski goggles and helmets and includes the Safilo, Carrera, Polaroid, Smith Optics and Oxydo brands. The licensed brands portfolio includes Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Celine, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co, Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. It operates through 30 owned subsidiaries in America, Europe and Asia and through a network of distributors.