Haneen abu Assi

Haneen Abu Assi currently serves as the Head of Cards and Payments at Safwa Islamic Bank since August 2025. Prior to this role, Haneen spent nearly seven years at Arab Bank, where the positions included Global Manager for Cards Business Development and Ecosystem Expansion, focusing on partner network expansion across multiple countries. Previous experience includes a Senior Product Development and E-channels role at INVESTBANK in Jordan, where responsibilities involved enhancing electronic banking strategies and user testing for new projects. Early career stages included product development roles at Bank of Jordan and Bank ABC. Haneen holds an MBA in Marketing and a BSc in IT/BIS from the University of Jordan.