Lisa Edgar

Lisa joined the Executive Leadership Team in February 2022 to drive their vision of knowing their customers, and what it means to get older, better than anyone else. Prior to Saga, Lisa owned and led insight agencies for over 20 years and is a multi-award-winning and published speaker. During that time, Lisa worked with leading UK and global players, including Aviva, Zurich, Bupa, Hargreaves Lansdown, BBC, and many others, helping them to develop leading-edge insight into their strategies and tactics. Over the last 10 years, Lisa focused her attention on the ageing population and, in particular, the ageing consumer mind. She is now regarded as a leader in the field of what it means to age as a consumer, what needs are spawned by this, and how to best satisfy those needs with products and services.