Sagaci Research is the leading Africa-focused data and analytics firm. Its unique consumer and trade related data-feeds provide up-to-date insights to a large customer base. These include multinational companies, local firms, investors and consulting firms.

Beyond customized feeds and surveys, the company’s range of data products includes SagaBrand (Syndicated daily brand health tracker) and SagaCube (Online category consumption metrics). Flagship products also include SagaTracker (Retail audits) and SagaTrade (Outlet census). Its exclusive proprietary panel covers 34 countries across the African continent, which makes Sagaci Research a unique supplier of high-quality data and information.

Sagaci Research, founded in 2012 by former employees from The Boston Consulting Group (BCG), has offices in Abidjan, Accra, Barcelona, Cairo, Casablanca, Dar-es-Salaam, Hong Kong, Johannesburg, Lagos, Luanda, Nairobi, Maputo and Paris.

Sagaci Research

This department focuses on conducting in-depth research and analysis to inform strategic decision-making and market understanding.

Research Analysis

This department focuses on conducting research to gather insights and support strategic decision-making.

Research Department

This department manages and coordinates all activities related to field operations and representatives.

Field Operations

This department manages financial planning, budgeting, and operational projects to ensure efficient resource allocation and performance.

Finance and Operations

This department conducts analysis and gathers insights about market trends and consumer preferences.

Market Research

This department manages and oversees various research projects including qualitative and quantitative studies.

Sagaci Research

Org chart

Teams

Research Analysis

Research Department

Field Operations

Finance and Operations

Market Research

Research Operations

Offices

Sagaci Research

Org chart

Teams

Research Analysis

Research Department

Field Operations

Finance and Operations

Market Research

Research Operations

Offices

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