Adel Smara is a seasoned Product Marketing Director currently leading Sage Active's product marketing efforts in Europe, focusing on cloud SaaS solutions for small businesses since 2025. Previously, they held the role of Product Marketing Director and Sales Development at Parker Hannifin, where they targeted key markets and enhanced division profitability from 2022 to 2024. Adel's diverse experience includes positions at ABB, Lectra, KSB France, and Hager Group, where they managed various hardware and software portfolios and implemented strategic initiatives across multiple regions. They earned a Master’s degree in Marketing, Innovation, and Brand Strategy from IDRAC Business School in 2012.
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