Deniss Matvejevs

Deniss Matvejevs is a highly skilled Senior Digital Data Analyst with extensive experience in data analytics and digital marketing. Currently at Sage since May 2021, Deniss leads the administration of the global Google Analytics account, implementing advanced tracking solutions and custom dashboards to enhance stakeholder insights. A former Digital Data Analyst at Sage, Deniss successfully managed the transition from Universal Analytics to Google Analytics 4, demonstrating expertise in data modeling and quality assessment. Prior experience includes roles at Bank of Ireland and Cognizant, where Deniss honed skills in performance tracking, site optimization, and technical support. Deniss began a career in digital marketing at Mathax, driving significant revenue growth and enhancing brand visibility. Educational credentials include a Professional Diploma in Digital Marketing and certifications from CXL.