Nicci Bird

Nicci Bird currently serves as the Global Brand Experience Director at Sage, a position held since March 2022, where responsibilities include leading the creative Brand Experience Department and implementing a global spaces strategy. Prior to Sage, Nicci acted as a Senior Brand Consultant, contributing to the launch of a new global brand strategy. Nicci's experience at Harvey Nichols spanned from February 2015 to September 2020, with roles including Head Of Marketing Partnerships & Events, where successful initiatives included launching Fenty Beauty by Rihanna in the UK, and effectively managing PR strategies and events. Earlier roles at O2 involved being a Senior Events Manager, overseeing brand-led events, and Business Marketing Manager responsible for online sales marketing. Nicci began a career at Tiscali as a Marketing Assistant, focusing on event management and advertising campaigns. Education was completed at North Herts College from 1988 to 1990.