Pilar Jiménez Pardo

Pilar Jiménez Pardo is a seasoned marketing professional with extensive experience in event management and performance marketing, currently serving as the Senior Partner Marketing Lead for Performance Marketing in Iberia at Sage since November 2009. Pilar has been instrumental in leading event marketing activities, developing event strategies, managing budgets, and overseeing event performance metrics. Key achievements include organizing large-scale events such as the Sage Sessions with over 1,100 attendees, and serving as the Vice President of the Event Managers Association in Spain since May 2019. Educational credentials encompass degrees in Advertising and Public Relations, Business Administration, Digital Marketing, and several advanced programs focused on innovation and disruptive strategies.