Dale Skarl

Dale Skarl is an accomplished Search Engine Marketing Manager with extensive experience in the hospitality and entertainment industries. Currently managing search engine marketing efforts at Sahara Las Vegas since May 2019, Dale has previously held senior positions at HEBS Digital and Caesars Entertainment Corporation, focusing on high-profile visitation campaigns. With a foundational background at MGM Resorts International, where comprehensive paid search programs were developed for notable brands, Dale's expertise spans digital marketing analysis and strategic planning. Earlier roles at All Internet Advertising involved directing research and optimizing online marketing campaigns, contributing to significant traffic and revenue increases. Dale's educational credentials include a BA in Mathematics from Ohio Northern University and various management trainings from MGM Resorts International.