Veronica Leger

Director of Marketing at Saifr

Veronica Leger has over 25 years of work experience in the marketing and financial services industries. Veronica began their career in 1994 as a Marketing Manager at Fidelity Investments. In 1996, they moved to Scudder Kemper Investments as a Vice President, where they established the overall business strategy for all communications to existing shareholders. In 1999, they joined HookMedia, Inc. as a Vice President, where they were a key member of the senior management team that grew the company from eight employees to over 100, increasing revenues from $2M to $25M. In 2001, they returned to Fidelity Investments, where they held several positions, including Vice President of Guidance Products, Vice President of Retirement Product Management, and Vice President of Participant Strategy. In 2020, they were promoted to Director of Marketing, Fidelity Labs at Fidelity Investments. In 2021, they moved to Saifr as Director of Marketing.

Veronica Leger received a BA in Economics from Smith College, followed by a SM in Corporate Strategy and Operations from the MIT Sloan School of Management. Veronica also attended Harvard University. In 2020, they completed an online short program in Machine Learning In Business from the MIT Sloan School of Management, earning a Certificate.

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