Elizabeth Pires

Elizabeth Pires has held a variety of roles in the technology and eCommerce sectors since 2000. Elizabeth began their career at Dell, Inc., where they served as Global B2B E-commerce Director and other titles. In this role, they led two global teams, spearheading major global change management and transformation efforts. In 2012, they moved to VMware, where they served as Sr. Manager, Global Partner Experience. In this role, they developed training strategies and drove adoption for SaaS portal, and formed global partner feedback forums to obtain valuable insights for product roadmap enhancements. In 2013, they joined Motorola, A Google Owned Company, as Director of Global eCommerce. Here, they launched a new eCommerce site to disrupt the cell phone industry and oversaw digital operations, inventory management, fraud, design/UX, AB testing, forecasting, content strategy, digital marketing, budgets, and editorial calendar/publishing. In 2014, they joined Alcatel mobile as Vice President of eCommerce & Digital Strategy, North America, where they developed and led B2C eCommerce and digital marketing strategies. In 2016, they moved to PogoTec, Inc., as Vice President Digital Marketing & eCommerce, where they developed and implemented comprehensive digital marketing and eCommerce strategies. Most recently, in 2018, they joined Sail Internet as Head of Marketing, where they recruited to develop and implement holistic B2B and B2C marketing strategies, and drove requirements and implementation of Tableau analytics and dashboards for reporting business results.

Elizabeth Pires holds a Bachelor of Business Administration in Marketing from the Texas McCombs School of Business.