Fergus Sheridan

Senior Buyer - Tobacco And Smoking Alternatives

Fergus Sheridan is a seasoned professional with extensive experience in buying and commercial management within the retail and hospitality sectors. Currently serving as a Senior Buyer for Tobacco and Smoking Alternatives at Sainsbury's since August 2025, Fergus brings a wealth of expertise from previous roles, including Senior Buyer for Fish at Ocado Retail and Buying Manager for Drinks & Grocery at Whitbread. At Whitbread, contributions included driving a successful turnaround of the Premier Inn and Pubs food and beverage P&L, resulting in a 16% sales growth over two years. Additionally, Fergus has held diverse marketing positions, notably as Senior Commercial Marketing Manager and Marketing Manager for Loyalty, where strategic oversight led to optimized customer loyalty programs. Fergus holds a Bachelor of Science in Marketing from Canterbury Christ Church University.

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