Kelly Handley is a seasoned digital marketing professional with extensive experience in email marketing and CRM strategies. Currently serving as Digital Marketing Lead for both Argos Email and Nectar Email at Sainsbury's, Kelly is responsible for building, testing, and deploying email campaigns while ensuring high standards of quality assurance. Prior to this role, Kelly held various positions at Wiggle, including CRM Manager and Email Marketing Strategist, where initiatives like A/B testing and journey planning were developed. Additional experience spans several companies, including The Bridge Inn, TREKWEAR LIMITED, and Princess Cruises, where responsibilities included direct marketing, social media management, and HTML email design. Kelly holds a Bachelor of Science degree in Communication, Media & Society from the University of Leicester.
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