Sarah Richards

Sarah Richards has over a decade of experience in CRM and online marketing roles at Sainsbury's since September 2011, currently serving as the CRM Marketing Manager for Digital Propositions. Key achievements include developing and executing comprehensive email channel strategies, enhancing customer communications, and managing various budgets while delivering projects on time and to high-quality standards. Prior roles at Sainsbury's included Email Marketing Manager and Online Marketing Executive, where Sarah focused on customer acquisition and retention, program management, and performance optimization. Earlier experience includes a merchandising graduate scheme at Sainsbury's and a senior sales advisor position at Early Learning Centre, where strong customer service and sales skills were demonstrated. Sarah holds a Bachelor's degree in Sociology from the University of Essex.