Michelle Lazzarotti is an accomplished marketing and media relations professional with over 25 years of experience in the healthcare sector. Currently serving as the Senior Director of Marketing and Media Relations at Saint Peter’s Healthcare System since January 2004, Michelle oversees brand positioning for a comprehensive healthcare network that includes a 478-bed acute care teaching hospital and a range of specialized services in central New Jersey. Prior roles include Director of Marketing and Media Relations at Atlantic Health System, where Michelle led a 13-member team and developed major brand campaigns, and Manager of Media and Community Relations at Overlook Hospital. Michelle began their career as Associate Director of Marketing and Community Relations at Kessler Institute for Rehabilitation, notable for spearheading media efforts related to spinal cord injury advocacy. Michelle holds a Bachelor of Arts in Communication from William Paterson University of New Jersey.