Amy Chen is a seasoned brand strategy professional currently serving as AVP Brand Strategy at Saks Global since August 2025, overseeing brand strategy for Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman. Prior experience includes a role as Strategy Director at Sterling Brands from April 2021 to August 2025, where notable achievements involved launching and positioning iconic consumer brands. Additional experience includes advising Fortune 500 executives on digital growth at Adobe, and delivering brand launch and design services as a freelance consultant. Amy Chen's early career features roles as a Strategy & Design Associate at Sterling Brands and a Graphic Designer at Viacom. Amy Chen holds a Bachelor’s degree in Fine Arts & Engineering Entrepreneurship from the University of Pennsylvania, completed in 2018.
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