Carola Hoogeveen

Carola Hoogeveen is an experienced marketing communication professional with a strong background in the healthcare and pharmaceutical industries. Currently serving as the Manager of Communication for EMEAI at Sakura Finetek Europe since October 2017, Carola leads a marketing communication team and is focused on enhancing the company's brand and customer relationships to support better cancer diagnostics. Previous positions include Brand and Communications Manager at Sakura Finetek Europe, Product Manager for Dymista at Mylan, and several key roles at AstraZeneca and GSK, where substantial achievements were made in brand strategy, product launches, and stakeholder collaboration. Carola holds a Drs degree in Bewegingswetenschappen from VU University Amsterdam and has pursued further education in integrated marketing communication and management.