Kerry Cunningham

Kerry Cunningham is a seasoned professional with extensive experience in research, thought leadership, and demand generation. Currently leading the research and thought-leadership function at 6sense, Kerry has produced numerous influential reports on B2B buying and marketing practices, with contributions featured in various industry publications. As a featured thought leader at Sales Assembly, Kerry focuses on the evolution of demand management. Previous roles include Vice President and Principal Analyst at Forrester, where Kerry assisted B2B clients in optimizing marketing operations, and Senior Research Director at SiriusDecisions. With a solid background in operational leadership at companies like YP and Rainmaker Systems, along with an academic foundation in psychology and research at San Francisco State University, Kerry has consistently driven innovation and efficiency in demand generation and sales processes.