Dominic Mercurio IV

Insights & Analytics Director at Sales Factory

Dominic Mercurio IV has a diverse work experience, starting in 2015 as a Research Lab Manager at the D.R.E.A.M. Lab at the University of North Florida. In this role, they managed the training, scheduling, and day-to-day operations of a psychological research lab with a focus on diversity, roles, education, attitudes, and motivation.

In 2018, Dominic moved on to Sales Factory, where they held several roles within the Insights & Analytics department. Dominic started as a Research Analyst, conducting qualitative and quantitative research projects. Dominic then progressed to become an Insights & Analytics Manager, overseeing the storage and analysis of marketing data for reporting and strategic planning. Currently, they serve as the Insights & Analytics Supervisor, leading a team of strategists in research project planning and execution.

Dominic's work experience demonstrates their expertise in research management, data analysis, and strategic planning, particularly in the field of psychology and marketing.

Dominic Mercurio IV's education history includes a Master's Degree in Psychological Science from the University of North Florida, which they obtained from 2015 to 2017. Prior to that, they earned their Bachelor's Degree in Psychology from Flagler College, where they studied from 2010 to 2014.

In addition to their formal education, Dominic Mercurio IV has obtained various certifications. Dominic received the Advanced Google Analytics certification from Google in March 2020, along with the Google Analytics Individual Qualification. Dominic also acquired the Tableau Designer certification from Tableau Software in January 2020, as well as the Tableau Analyst and Tableau Data Scientist certifications in November 2019.

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Previous companies

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Timeline

  • Insights & Analytics Director

    January, 2022 - present

  • Insights Analytics Supervisor

    March, 2021

  • Insights Analytics Manager

    January, 2020

  • Research Analyst

    February, 2018