Juan Hernandez

Juan Hernandez has a diverse work experience spanning various industries and roles. Juan currently works at Sales Factory as the Head of Artificial Intelligence, where they lead the innovation and development of AI tools for data-driven marketing strategies. Prior to this, Juan worked at Amazon as the Principal Quantitative Insights Private Brands.

From 2018 to 2022, Juan worked at Reynolds American Inc., where they held multiple roles including Director Of Brand Expression & Consumer Insights, Sr Manager Consumer Marketing - Analytics & Insights, and Lead Manager Consumer Marketing - Database Operations. In these roles, Juan spearheaded creative direction, drove digital transformation, and generated recommendations to increase digital engagement and improve data quality.

Before that, Juan held various positions at Sales Factory, including V.P. of Insights and Strategy, V.P. of Account Marketing, Director of Insights and Strategy, and Research Manager. In these roles, they led strategic development, improved productivity, and built high-performance teams.

Juan's early work experience includes an MBA Internship at RootLevel Labs, where they developed a market entry strategy, and roles at Movilnet and FYC Group, where they improved subscriber experience and worked as a Project Manager/Information System analyst, respectively.

Lastly, Juan began their career as a Staff Engineer at Intelcon System, where they gained technical expertise.

Overall, Juan Hernandez has a strong background in strategy development, marketing, insights, and AI, with a focus on driving innovation and improving efficiency and effectiveness.

Juan Hernandez has a diverse education history. Juan obtained a Full time MBA with a focus on Marketing and Business Analytics from Wake Forest University. Juan also pursued further education in the field of Marketing through Kellogg School of Management at Northwestern University, where they completed a program called "Kellogg on Consumer Marketing Strategy." Prior to that, they earned a degree in Information Engineering from Universidad Nacional Experimental del Táchira, showcasing their proficiency in the IT field.

In addition to their academic degrees, Juan has also obtained various certifications. Juan completed a program called "Generative AI: Executive Strategies to Unlock Enterprise Value" from Kellogg Executive Education in July 2023. Furthermore, they completed "Creativity at Work: A Short Course from Seth Godin" through LinkedIn in October 2021. Additionally, they hold the "Certified Marketer Level 1 Credential" from General Assembly, which they obtained in September 2019. These certifications highlight Juan's commitment to professional development and staying up-to-date with the latest trends and strategies in marketing and business.