Alec Rothman

Alec Rothman has extensive experience in analytics and marketing technology, holding key positions at various organizations. At INPUT, Alec managed a database of federal opportunities as an Analyst. Subsequent roles included serving as the Director of Marketing Technology and Marketing Technology Manager at Heroku / Salesforce, where Alec led the deployment of marketing technologies and developed analytics tools that connected key data for actionable insights. During tenure at Autodesk, Alec was a Principal Analytics Engineer, focused on scalable web analytics architecture. As Director of Analytics at Salesforce, Alec unified marketing and product data, enhancing insights and measurable outcomes. Most recently, as Director of Product Management & Data Enablement, Alec led a team responsible for building Salesforce's Marketing Data Warehouse product, employing modern data platforms and tools to support marketing analytics and operations. Prior roles include Data Analyst at Greenpeace USA, where Alec was instrumental in analyzing donor activity to optimize fundraising efforts.