Alex B.

Alex B. is currently a McKinsey Global Survey Panel Member and a Chief Architect at Corrigan Oil, where they contribute insights on business and management trends. Alex has held positions including Sr. Salesforce Solutions Architect Leader at Ford Motor Company, where they specialized in AI applications for marketing and CRM, and Director of Marketing Technology at Rocket Mortgage, overseeing personalized digital messaging across multiple companies. Earlier in their career, Alex served as a Senior Manager at Accenture, focusing on cloud solutions and M&A technology strategies, and provided SAP Basis support at NTT. They are also a member of the Salesforce Data Cloud Customer Advisory Board, influencing product strategy and corporate direction.