Anika Kaulius

Anika Kaulius currently serves as Vice President of Global Field Marketing, Strategy, Operations, Performance, and Media at Salesforce, a role held since May 2024. Prior experience includes significant positions at Microsoft, where Anika advanced from Senior Director of Marketing & Operations to Director of Digital Experiences and Director of Digital Acquisition, focusing on customer demand and recognition for Microsoft's commercial products. Anika was also Director of Customer Acquisition and Retention at zulily, managing a substantial marketing budget while driving ROI. Additional experience includes a Senior Group Manager role at Amazon, leading marketing product strategies, and Director of Digital Strategy and Operations at Apollo Global Management, where growth marketing strategies were developed for the University of Phoenix. Anika holds a Certificate of Professional Development in Marketing from The Wharton School and a BA in Business Administration and Management with a focus on Marketing from Northwood University.