Benjamin Harren is a CRM, customer experience, and loyalty specialist with extensive experience in both B2B and B2C sectors. Their career began with an apprenticeship as an industrial clerk at Philips Lighting and has since included roles such as Head of Global Customer Operations at Bucherer AG and Head of Global CRM at multiple organizations. Benjamin earned a Master of Advanced Studies in Customer Relationship Management from ZHAW and has co-authored a book on CRM practices. They are currently employed as an Account Partner in Professional Services at Salesforce, while actively pursuing additional education in digital transformation at Stanford University.
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