Craig Smith

Craig Smith is a seasoned professional with extensive experience in retail technology and digital transformation. Currently serving as Senior Director, UK Retail Strategic Advisor at Salesforce since September 2025, Smith helps UK retailers leverage Salesforce technology for growth and long-term value. Prior roles include UK Country Manager at SCAYLE Commerce Engine, where Smith established the brand in the UK market, and Senior Director at Salesforce, contributing significantly to the UK retail GTM strategy and closing major retail deals. Smith's background also encompasses leadership positions at Amplience, Accenture, Marks and Spencer, Sainsbury's, Trace One, LexisNexis UK, and Datastripe, showcasing a strong track record in customer success, consulting, e-commerce, and software development.