Jorge Caballero Abadía

Jorge Caballero Abadía is an experienced sales executive with a robust background in the technology and healthcare industries. Currently serving as the Senior Regional Sales Director for General Business and Mid Market at Salesforce since July 2019, Jorge is responsible for developing and executing strategic initiatives to enhance Salesforce usage and oversees a diverse sales team. Previously, at Oracle, Jorge held multiple roles including Director of Regional Sales, where responsibilities included managing sales teams and implementing strategies for small to medium-sized accounts. Jorge's early career included positions at Cegedim Relationship Management, Siemens Healthcare, and VelezLab Cia S.A, focusing on customer service and technical support. Educational qualifications include a degree in Electronic Engineering from Escuela Colombiana de Ingeniería Julio Garavito and a Technology Management degree from Universidad EAN.