Laila Boutazout

Laila Boutazout is a seasoned professional with extensive experience in solutions consulting and strategic marketing within the tech industry. Currently serving as the Lead Solutions Specialist for Data & AI at Salesforce since December 2019, Laila has held several key positions at Salesforce, including Lead Solutions Consultant for Salesforce Marketing & Data Cloud and Senior Solutions Consultant for Marketing Cloud. Prior to joining Salesforce, Laila served as the Head of Strategic Marketing and Customer Intelligence at RMA - Royale Marocaine d'Assurance for nearly a decade, where responsibilities included implementing data-driven marketing strategies, managing multi-channel marketing programs, and driving change management initiatives. Laila also has experience as a Program Manager and Business Consultant, showcasing a strong background in project management and client-focused consulting, complemented by a Bachelor of Science in Computer Science from Al Akhawayn University.