Laura Case

Laura Case possesses extensive experience in solution engineering and customer advocacy, with a notable tenure at Salesforce from February 2021 to July 2025, serving as Director of Distinguished Solution Engineering and Distinguished Solution Engineer, among other roles. Prior experience includes leadership positions at SAP as Director of the SAP CRM Center of Excellence, where responsibilities encompassed go-to-market strategy and customer relations, and at Zilliant as Director of Customer Advocacy and Field Marketing. Laura's career began at Siebel Systems, Inc., where roles spanned from Sales Consultant to Principal Sales Consultant over nine years. Additionally, Laura held the position of IT Strategy Manager at BellSouth early in the career. Academic credentials include a B.S. in Mathematics from Texas Christian University and a Master of Arts in Applied Mathematics from UCLA.